Compensating for the Shortcomings of the Written Word

Written communication lacks the subtle tonalities of the spoken language, as demonstrated in this humorous ad in which a single word is said 15 times with a slightly different meaning each time. Writers must compensate for these deficiencies by providing detail and context and selecting their words precisely.

Recommended By Marshall Parrent, Instructor, Chattanooga State Community College

Courses Taught English Composition I, English Composition II, World Literature

Length 0:59

Rating

Loading ...

Original Source Bud Lite

Media source http://www.youtube.com/watch?v=i7RMiJUVDj8

Suggested forEnglish Composition I

Posted in

Learning Objectives

After completing the lesson, students will be able to list important differences between the written and the spoken word in the way they convey meaning. ...
To see additional teaching materials, become a member. Sign up for free. Already a member? Log in.

Discussion Questions

Discuss with the class the differences between the spoken and written word. ...
To see additional teaching materials, become a member. Sign up for free. Already a member? Log in.

Textbooks and Related Resources

Braun; Writing on the River (An Anthology for Composition 1), 1st Edition; McGraw Hill; ISBN 978-0697776327
To see additional teaching materials, become a member. Sign up for free. Already a member? Log in.

Transcript

Dude! Dude!

Dude.

Dude.

Dude.

Dude.

Dude!

Dude.

Related Media

Exchange Teaching Ideas

Borrow and share lesson ideas with other instructors or make a comment.