The classical paradigm, which has been the basis for film narrative since its inception, consists of a setup, a conflict, and a resolution, as illustrated in this short film.
Effective rhetoric can be extremely persuasive, as shown by Mad Men’s Don Draper. In this clip, Don sells his idea for an ad campaign for Kodak’s slide carousel, calling it “a time machine” that “takes us to a place where we ache to go again...
Written communication lacks the subtle tonalities of the spoken language, as demonstrated in this humorous ad in which a single word is said 15 times with a slightly different meaning each time. Writers must compensate for these deficiencies by providing detail and context and selecting their words precisely.
