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Innovation Doesn’t Need Money or Infrastructure (Video)

Business — Entrepreneurship – Finance – Marketing – Organizational Behavior – Strategy – Technology & Operations – 2:55

Joi Ito, CEO of Creative Commons, says that the cost of technical innovation in today's open source world is so low that anyone with a great idea for a product can start building and testing it with little required in the way of start-up money or formal structure...

Amazon CEO Reveals Three Requirements for Business Success (Video)

Business — Entrepreneurship – Management – Marketing – Organizational Behavior – Strategy – Sustainability – Technology & Operations – 8:10

Jeff Bezos, Chairman of Amazon, talks about the three things that drive a company forward: customer obsession, invention and thinking long-term and introduces the alliance between Amazon and Zappos and how these three business drivers are inherent in both Amazon and Zappos’ business cultures.

Adapting Distribution Strategies to Reach Rural Consumers (Video)

Business — Entrepreneurship – Marketing – Strategy – Technology & Operations – 3:42

Multinationals face distribution challenges in rural areas with decentralized populations and inadequate roads. Triveni Supermarkets, an Indian chain that carries many global brands, has developed an innovative solution to reach customers in rural Kerala: a floating supermarket...

Glengarry Glen Ross (DVD)

Business — Business Communications – Management – Marketing – Organizational Behavior – Strategy – 1:40:00

Adapted from David Mamet's play, Glengarry Glen Ross exposes American business as a war zone, peopled by vicious men whose drive to succeed overwhelms their humanity. Salesmen in a New York real estate office are divided into "losers" and "closers" by cutthroat sales incentives...

The Changing Relationship Between Advertisers and Consumers (Video)

Business — Business Communications – Marketing – 2:06

This humorous video, part of a series commission by Microsoft Digital Advertising Solutions, explicitly challenges advertisers (their clients) to question the way they communicate with their target groups...

Entrepreneurship: Mastering the Art of the Next Step (Video)

Business — Entrepreneurship – Management – Marketing – Organizational Behavior – 8:14

Saras Sarasvathy, Associate Professor at Darden School of Business at University of Virginia, explains that entrepreneurs trying to move their venture past the idea stage need nurturing and encouragement.

Perfecting the Telemarketing Pitch (Video)

Business — Business Communications – Marketing – Organizational Behavior – 1:37

A man eating breakfast on a Saturday morning gets a sales call from the Daily News; a salesman himself, he decides to help the telemarketer improve his sales pitch. Of course, even the best sales techniques don't work every time.

Changing Marketing Priorities During a Recession (Video)

Arts & Sciences — Economics — Business — Business Communications – Marketing – Strategy – 3:42

Super Bowl ad sales hit a record high this year, at a time when most companies are scaling back marketing expenditures. The high sales reflect the Super Bowl's ability to deliver the most elusive prize in an ever-fragmenting media landscape: a large mass audience.

Building a Successful Company through Teamwork and Slow Growth (Video)

Business — Business Communications – Entrepreneurship – Management – Marketing – Organizational Behavior – Strategy – Sustainability – 3:51

JetBlue CEO David Barger shares his strategies for making JetBlue one of the only "recession-proof" airlines today. He recommends slow, sensible expansion rather than ostentatious growth, and a respectful attitude towards crew members and customers.

Forbes CEO Discusses Differences between Print and Online Content Delivery (Video)

Business — Marketing – Strategy – Technology & Operations – 4:10

Jim Spanfeller, former President and CEO, Forbes, Inc. discusses the different business models between print media and online media and how mobile technology will likely affect content providers going forward.